BARQ Systems and ServiceNow Partner to Accelerate AI-Driven Automation Across MENA
BARQ Systems, a regional technology provider specializing in automation, data and AI services, cybersecurity, and IT infrastructure, has announced a strategic partnership with ServiceNow, the AI platform for business transformation. The collaboration is designed to accelerate the adoption of artificial intelligence and intelligent automation across organizations in the Middle East and North Africa (MENA).
As enterprises across the region continue shifting toward AI-first operating models, the focus is moving away from traditional process automation toward intelligent systems that can learn, adapt, and optimize operations in real time. This partnership aims to support that transition by enabling organizations to embed AI directly into core business workflows.
Driving AI-Powered Workflow Transformation
Through the collaboration, BARQ Systems will help enterprises implement the ServiceNow AI Platform to reimagine how work is executed across departments such as IT, customer service, human resources, and operations.
Instead of relying on disconnected systems and manual processes, organizations will be able to unify their operations and convert workflows into AI-powered systems that generate insights and execute tasks more efficiently.
The goal is not just automation, but intelligent execution, where AI can support decision-making and carry out complex business tasks with higher speed and accuracy.
Supporting Digital Government and Enterprise Modernization
The partnership aligns with broader regional priorities around digital government initiatives, smart enterprise development, and operational efficiency.
By integrating ServiceNow’s automation capabilities with BARQ Systems’ regional expertise, the collaboration is expected to deliver practical, business-focused outcomes for industries that require high levels of reliability, compliance, and performance.
A key focus is on helping organizations modernize legacy systems and build more agile, connected digital infrastructures.
Turning Data into Action Through AI Integration
A major component of the partnership is enabling seamless integration of data across existing enterprise applications.
By feeding real-time operational data into the ServiceNow AI Platform, BARQ Systems will help organizations deploy AI agents capable of executing tasks, not just generating recommendations. This represents a shift from conversational AI tools to functional AI systems that actively support business operations.
The approach is designed to help enterprises unlock greater value from their data while reducing inefficiencies across workflows.
Leadership Perspective
According to Mahmoud Soliman, CEO and Founder of BARQ Systems, the partnership reflects a broader shift in how organizations are approaching AI adoption.
He noted that businesses are moving beyond basic automation toward strategic AI implementation that directly impacts performance and growth.
He added that the collaboration enables MENA enterprises to transform data into actionable outcomes and accelerate their digital transformation journeys.
Strengthening BARQ Systems’ Regional Role
With operations across Egypt, Saudi Arabia, the UAE, and the wider MENA region, BARQ Systems continues to position itself as a key partner for organizations undergoing digital transformation.
The partnership with ServiceNow expands its ability to support enterprises at every stage of their transformation journey, from infrastructure modernization to advanced AI deployment.
Together, both companies aim to help organizations replace fragmented systems with unified, automated, and intelligent digital workflows that are better suited for the future of work.
________________________________________
Frequently Asked Questions (FAQ)
1. What is the BARQ Systems and ServiceNow partnership about?
The partnership focuses on accelerating AI adoption and intelligent automation across organizations in the MENA region using the ServiceNow AI Platform.
2. What does BARQ Systems do?
BARQ Systems is a regional technology company specializing in automation, data and AI services, cybersecurity, and IT infrastructure solutions.
3. What is the ServiceNow AI Platform?
ServiceNow is an enterprise platform that helps organizations automate workflows, integrate data, and deploy AI-driven solutions across business functions.
4. How will this partnership help businesses in MENA?
It will help organizations modernize operations, automate workflows, improve efficiency, and use AI to execute real business tasks across departments.
5. Which industries can benefit from this collaboration?
Industries such as government, finance, telecommunications, healthcare, and large enterprises with complex operations can benefit the most.
6. What is the difference between automation and AI-driven workflows?
Automation performs predefined tasks, while AI-driven workflows can analyze data, make decisions, and execute more complex actions dynamically.
7. Where does BARQ Systems operate?
BARQ Systems operates across Egypt, Saudi Arabia, the UAE, and the wider MENA region.
8. What is the main goal of this partnership?
The goal is to move enterprises from traditional digital systems to intelligent, AI-powered operations that are more efficient, connected, and scalable.
About The Author
